Privacy policy
Privacy Policy Last Updated: October 30, 2025
Your Privacy is important to us. We take it seriously. Our Privacy Policy describes how we collect, handle and use your personal information when you interact with us, including submitting information online, over the phone, or through other electronic means, and how you may exercise your applicable privacy rights. By interacting with us, you consent to the use of your personal information as described in this Privacy Policy.
Your Privacy Choices. Visit Data Collection Preferences on the site if you have any questions or want to view policy.
Updates to This Privacy Policy We may update this Privacy Policy from time-to-time. If we make any material changes, we will revise the date at the top of this Privacy Policy and, in some cases, may provide you with additional notice. We encourage you to review our Privacy Policy whenever you visit https://www.amoratidiamonds.com (the “Site”) or otherwise interact with us to stay informed about our privacy practices.
- What Information We Collect
We may collect or obtain the following categories of personal information through this Site or by other means, including through any email message, webform, chat box, survey, social media page, event, or other communication or correspondence:
- Contact Data: First and last name, email address, postal address, phone number, and other similar contact data.
- Login Credentials: Passwords and other information for authentication and account access.
- Demographic Data: Age, gender, and country.
- Payment and Transaction Data: Data necessary to process your payment if you make a purchase, including your credit card number, security code and expiration date (not stored after purchase), shipping and fulfillment information, and details concerning your order.
- Profile Information: Interests, favorites, wish lists, ring size preferences, and other profile data.
- Contacts: Data about your contacts (names and email addresses) provided by you to fulfill a request (e.g., emailing a product to a friend or referring a friend). By using this functionality, you acknowledge and agree that you have your contacts’ consent for us to use their contact information to fulfill your request.
- Government IDs: Personal identifying information such as an image of your driver’s license or other government-issued identification for fraud prevention purposes. You may also be required to provide government-issued identification numbers such as your social security number for tax reporting purposes in the event that you win a sweepstakes prize.
- Communications, Testimonials, Feedback, and User-provided Data: Content of messages and communications you send to us, such as feedback and product reviews (including surveys and polls), questions and information you provide to customer support, comments and content you may post online, and the content of any email, web chat, or web form messages.
- Telephone Recordings: Telephone recordings when you speak with us or our representatives over the telephone, e.g., telephone orders and customer support.
- Social Media Data: Information and messages shared with us through social media pages, including your associated profile information.
- Referral Data: Information about you provided to us from other sources, including your email address.
- Interaction Data: Information identifiable to you when you access or use the Site or otherwise interact with us, including: Log Data (e.g., IP addresses, referral URLs, date and time, and crash data); Device Data (e.g., information about your device, including type of device, operating system, application IDs, and unique device identifiers); Browser Data (e.g., information about your browser type and settings, language preferences, and cookie data); and Analytics Data (e.g., approximate geolocation, information about your time of access, session and duration, and your interactions with the Site).
- Recruiting and Job Applicant Data: Information concerning your recruitment and/or application for employment, including resume data, references, education records, certificates, biodemographic information (e.g., race, ethnicity, gender, sexual orientation, nationality, veteran status), trade union membership, citizenship and residency information, SSN, and reputational information, as may be provided by you or through a recruiter, staffing agency, or other referring party, and background check information, as may be provided by you or supplied by a background verification service and/or consumer reporting agencies.
- Data From Other Sources: Information about you from other sources, including: data brokers from which we purchase demographic data to supplement the data we collect; social networks when you reference our Service or grant permission to us to access your data on one or more of these services; financing providers with which we offer financing for purchases, and financial services providers used for processing payments; firms with which we offer co-branded services, sell or distribute our products, or engage in joint marketing activities; advertising and marketing firms; and publicly-available sources such as open government databases or other data in the public domain.
- How We Use Your Information
We may use personal information collected about you for the following purposes:
- Presenting the Site and its contents to you.
- Processing and fulfilling transactions and orders, including billing and shipment.
- Managing, operating, and administering our business, including your registration and account.
- Communicating by email, phone, SMS (text message), and other means to respond to your comments, questions, and requests.
- Providing you with customer support.
- Sending appointment reminders and confirming or scheduling interactions with us.
- Verifying your eligibility for prizes in connection with promotions.
- Business insights and product development, including improving our marketing and promotional efforts.
- Monitoring and analyzing trends, usage, activities, and tracking interactions.
- Conducting surveys and research on consumer demographics, interests, and behavior.
- Providing and serving advertising on our Site and unaffiliated websites and services.
- Sales and marketing, including developing and sending you direct marketing, such as advertisements and communications about our and other parties’ products, offers, promotions, rewards, events, and services.
- Evaluating and processing applications for employment.
- Detecting and preventing abuse, security threats, and illegal activities, including suspected fraud.
- Complying with applicable legal and regulatory requirements, including legal process and government requests.
- Engaging in corporate transactions involving our business.
- Notifying you regarding updates, security alerts, and changes to the Site, Terms & Conditions, and Privacy Policy.
- For any other purpose disclosed to you or upon your intention, direction, or consent.
- How We Share Your Information
We may disclose any category of personal information and Interaction Data to the following categories of recipients for the purposes described below:
- Related Entities, Subsidiaries, and Affiliates: We may disclose personal information with related entities, subsidiaries, and affiliates to operate and improve our business, provide customer support, in connection with offering you co-branded products and services, selling or distributing our products, or engaging in joint marketing activities.
- Vendors and Service Providers: We may disclose personal information to our vendors and service providers for business and commercial purposes. For example, if we need to ship something to you, we must share your name and address with a shipping company. Vendors also include: web hosting companies, shipping and fulfillment companies (e.g., companies that ship or fulfill product orders), insurance companies, data analysis firms, analytics and advertising technology companies, affiliates, customer service providers, consulting or marketing firms/providers, accounting, bookkeeping or legal firms, financial services firms, technology companies including, but not limited to, web hosting, IT, and enterprise application firms, and firms which provide technologies to enable electronic communications and data storage. Additionally, if you use a credit card or other financing alternative to place an order with us, we will use a payment processor to process your information in association with the transaction. We will also share information with other companies and organizations for credit fraud protection and risk reduction. Vendors and other parties may act as our service providers, or in certain contexts, independently decide how to process your information. Information will be disclosed to vendors and other parties in connection with tailoring advertisements, measuring and improving our Service and advertising effectiveness, and enabling other enhancements.
- Advertising and Analytics Services and Ad Networks: We may disclose personal information to advertising and analytics services providers, advertising networks, and social media platforms to deliver advertising and promote our products and brand.
- Special Events Partners: If you participate in a special event (e.g., a promotion), we may share your information with those organizations participating in the applicable event. Typically, these other parties do not use your information for any other purpose other than to manage the event. In some cases, these promotional affiliates may send you promotional materials regarding their products and services.
- Recruiting Services Providers: We may disclose personal information to recruiting and staffing service providers to identify job candidates and facilitate the evaluation and processing of applications for employment.
- Security, Compliance, and Fraud Protection Partners: We may disclose your personal information as we deem necessary to comply with any applicable law, regulation, rule, legal process or governmental request. We will also share your information in order to investigate, prevent or take action regarding illegal activities, including suspected fraud, or as otherwise required by law. We will also share your information to protect the rights, property, life, health, security and safety of us and/or any person or party.
- Corporate Transaction: We may disclose personal information as part of a corporate transaction or investment, e.g., to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of assets, whether as a going concern or as a part of a bankruptcy, liquidation or similar proceeding.
- Cookies and Tracking Technologies
We may use various technologies, including small data files placed on your computer or device when you visit the Site, such as “Cookies,” “Pixels,” “Web Beacons,” and similar technologies, including those provided by third parties, with whom your information may be shared.
A Cookie file may contain information that can identify you each time you visit the Site. The Site may use Cookies as a way to measure activity and traffic patterns on the Site in order to improve your experience, remember user preferences, monitor usage, compile analytics, and for advertising and marketing purposes. By interacting with our Site, you agree to our use of Cookies.
Your web browser may provide certain features to manage your Cookies settings. Users in certain jurisdictions may also be able to adjust their Cookie preferences through our Site’s Privacy Preference Center, including opting out of certain categories of Cookies. Note that Cookie preferences may only apply to the web browser used at the time your preferences are selected and may need to be reapplied each time you clear your web browser’s Cookie cache.
Global Privacy Control (GPC). Where legally required, we honor browser‑based opt‑out preference signals, such as Global Privacy Control (GPC), for activities that constitute a “sale” or “share” of personal information under applicable law. When we detect a valid GPC signal from your browser, we will apply your opt‑out to that browser for sale/share. Some features rely on these technologies and may be limited after your choice.
Do Not Track Signals Under the California Online Privacy Protection Act (“CalOPPA”), we want to inform you about our “Do Not Track” (“DNT”) request policy. DNT is a feature that some web browsers offer to allow users to send signals to websites so that no information about their browser session will be shared. While we take all reasonable steps to protect your online privacy, we cannot promise that our current Site will address every browser setting or preference. In particular, we have not implemented the necessary programming changes to honor “DNT” browser signals. Please return to this Privacy Policy for further updates on this topic. You can learn more about DNT here: https://www.eff.org/issues/do-not-track.
- Your Privacy Rights (U.S. Consumers)
Residents of certain U.S. states may have specific privacy rights regarding their personal information, subject to certain limitations. These rights may include:
- Access: You may have the right to access the personal information collected about you.
- Deletion: You may have the right to request that we delete any of the personal information we have collected or maintain about you.
- Correction: You may have the right to correct inaccuracies in your personal information.
- Opt-out of the “Sale” and/or “Sharing” of Personal Information or its Use for Profiling or Targeted Advertising: You may have a right to opt-out of the “sale” and “sharing” of your personal information, profiling, and/or the use of your personal information for targeted advertising.
- Sensitive Personal Information: You may have the right to opt-out of the use and disclosure of your sensitive personal information in certain circumstances, or consent (opt-in) prior to its use and disclosure.
- Restrict Profiling: You may have the right to restrict the use of your personal information for the purposes of profiling.
- Portability: You may have the right to obtain a copy of certain personal information in portable (e.g., machine readable) format.
- Opt-out of Automated Decision-making: You may have the right to opt-out to certain types of automated decision-making, subject to certain exceptions.
- Non-Discrimination: You may have the right to not be discriminated against in the event you exercise your privacy rights, such that you will not be denied goods or services, charged a higher rate, or provided with lower quality products or services.
Exercising Your U.S. State Consumer Privacy Rights You, or an authorized agent, may exercise your rights by submitting a request at privacy@amoratidiamonds.com. Please include your First Name, Last Name, Email Address, Request Type and Details. If your request pertains to physical mail, please include your complete mailing address as it appears on the mail that you received.
Unless otherwise required by law, we will allow two disclosure requests per 12-month period at no cost to you. Subsequent requests deemed excessive, repetitive, or manifestly unfounded may incur a fee, which will be estimated and provided to you before processing. We respond to legitimate privacy requests within 10 days of receipt and process requests within 45 days unless there is cause for an extension. We will notify you with further information if any extension is necessary.
Except with respect to requests to “opt-out” of the sale or sharing of personal information, all privacy requests are subject to proper prior verification before processing. Typically, this means you will be required to verify certain pieces of information we maintain about you, such as name, phone number, date of birth, transaction details, or other information. Requests involving a high risk to personal information may require completion of a Sworn Declaration. If you are the authorized agent of an individual making a request, you may have to take additional steps to verify your identity and demonstrate that you can exercise the individual’s rights on their behalf.
Do Not Sell or Share My Personal Information Please note that Amorati Diamonds does not sell your personal information as defined by applicable US state laws. However, we do share personal information with our service providers, product suppliers, advertising and analytics services, and networks to facilitate the operation of our website, the fulfillment of your orders, and to deliver and measure targeted advertising (sometimes referred to as "cross-context behavioral advertising"). Certain US state laws provide consumers the right to limit the use of their personal information for targeted advertising and profiling. To exercise this right, please go to our Website Data Collection Practices and customize your Cookie Preferences & Tracking Opt-Out to opt out of certain data collection categories. Please note that your browser-based selections are stored only on this specific browser and device, and you must set your preferences again if you use a different device or browser.
California “Shine the Light” Law We do not share personal information, as defined by Cal. Civ. Code § 1798.83, with third parties for their own direct marketing purposes.
Categories of Personal Information We Collect (California Specific) We may collect, and have collected in the preceding 12-months, the following categories of personal information for business and commercial purposes:
|
Categories of Personal Information |
Purposes for Use and Disclosure |
Source |
Disclosed for Business Purpose |
Sold or Shared |
|
Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers |
Presenting the Site; Processing and fulfilling transactions; Operating our business; Communicating with you; Providing support; Appointment reminders; Eligibility for prizes and promotions; Business insights and product development; Monitoring and analyzing interactions; Conducting surveys and research; Advertising; Sales and marketing, including direct marketing; Processing employment applications; Fraud prevention and security; Legal and compliance; Corporate transactions; Notifications; and Any other purpose upon your intention, direction, or consent |
From you, directly or indirectly, or third parties |
Yes, to Related Entities, Service Providers; Advertising Services; Events Partners; Recruiting Services; Security, Compliance, and Fraud Protection Partners; Corporate Transactions |
Yes, to Advertising and Analytics Services and Networks |
|
Personal information described in subdivision (e) of Section 1798.80 (e.g., name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information) |
Processing and fulfilling transactions; Operating our business; Communicating with you; Providing support; Appointment reminders; Eligibility for prizes and promotions; Business insights and product development; Conducting surveys and research; Advertising; Sales and marketing, including direct marketing; Processing employment applications; Fraud prevention and security; Legal and compliance; Corporate transactions; Notifications; and Any other purpose upon your intention, direction, or consent |
From you, directly, or third parties |
Yes, to Related Entities; Service Providers; Advertising Services; Events Partners; Recruiting Services; Security, Compliance, and Fraud Protection Partners; Corporate Transactions |
No |
|
Characteristics of protected classifications under California or federal law (e.g., Age 40 years or older, race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions, reproductive health decisions, sexual orientation, veteran or military status, genetic information (including familial genetic information)) |
Operating our business; Eligibility for prizes and promotions; Business insights and product development; Conducting surveys and research; Advertising; Sales and marketing, including direct marketing; Processing employment applications; Fraud prevention and security; Legal and compliance; Corporate transactions; Notifications; and Any other purpose upon your intention, direction, or consent |
From you, directly |
Yes, to Service Providers; Events Partners; Security, Compliance, and Fraud Protection Partners; Corporate Transactions |
No |
|
Commercial information including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies |
Processing and fulfilling transactions; Operating our business; Providing support; Eligibility for prizes and promotions; Business insights and product development; Monitoring and analyzing interactions; Conducting surveys and research; Advertising; Sales and marketing, including direct marketing; Fraud prevention and security; Legal and compliance; Corporate transactions; Notifications; and Any other purpose upon your intention, direction, or consent |
From you, directly or indirectly, or third parties |
Yes, to Related Entities, Service Providers; Advertising Services; Events Partners; Recruiting Services; Security, Compliance, and Fraud Protection Partners; Corporate Transactions |
Yes, to Advertising and Analytics Services and Networks |
|
Biometric information |
Not collected |
Not applicable |
No |
No |
|
Internet or other electronic network activity information, including, but not limited to, Browse history, search history, and information regarding a consumer’s interaction with an internet website application, or advertisement |
Presenting the Site; Processing and fulfilling transactions; Operating our business; Communicating with you; Providing support; Appointment reminders; Eligibility for prizes and promotions; Business insights and product development; Monitoring and analyzing interactions; Conducting surveys and research; Advertising; Sales and marketing, including direct marketing; Fraud prevention and security; Legal and compliance; Corporate transactions; Notifications; and Any other purpose upon your intention, direction, or consent |
From you, indirectly, or third parties |
Yes, to Related Entities, Service Providers; Advertising Services; Events Partners; Security, Compliance, and Fraud Protection Partners; Corporate Transactions |
Yes, to Advertising and Analytics Services and Networks |
|
Sensory information, such as audio, electronic, visual, thermal, olfactory, or similar information (e.g., recorded meetings and phone calls) |
Processing and fulfilling transactions; Operating our business; Communicating with you; Providing support; Business insights and product development; Conducting surveys and research; Advertising; Sales and marketing, including direct marketing; Processing employment applications; Fraud prevention and security; Legal and compliance; Corporate transactions; Notifications; and Any other purpose upon your intention, direction, or consent |
From you, directly or indirectly, or third parties |
Yes, to Related Entities, Service Providers; Advertising Services; Events Partners; Recruiting Services; Security, Compliance, and Fraud Protection Partners; Corporate Transactions |
No |
|
Professional or employment-related information |
Operating our business; Communicating with you; Processing employment applications; Fraud prevention and security; Legal and compliance; Corporate transactions; Notifications; and Any other purpose upon your intention, direction, or consent |
From you, directly, or third parties |
Yes, to Related Entities, Service Providers; Recruiting Services; Security, Compliance, and Fraud Protection Partners; Corporate Transactions |
No |
|
Education information, defined as information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. Sec. 1232g; 34 C.F.R. Part 99) |
Operating our business; Communicating with you; Processing employment applications; Fraud prevention and security; Legal and compliance; Corporate transactions; Notifications; and Any other purpose upon your intention, direction, or consent |
From you, directly, or third parties |
Yes, to Related Entities, Service Providers; Recruiting Services; Security, Compliance, and Fraud Protection Partners; Corporate Transactions |
No |
|
Inferences drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes; interaction data collected about you when you interact with us such as websites or mobile apps including log data (information collected when you access our website including IP address, URLs and crash data), device data (information about your device including type, operating system and unique identifiers), browser data (information about your browser type, settings cookie data) |
Presenting the Site; Processing and fulfilling transactions; Operating our business; Communicating with you; Providing support; Appointment reminders; Eligibility for prizes and promotions; Business insights and product development; Monitoring and analyzing interactions; Conducting surveys and research; Advertising; Sales and marketing, including direct marketing; Processing employment applications; Fraud prevention and security; Legal and compliance; Corporate transactions; Notifications; and Any other purpose upon your intention, direction, or consent |
From you, directly or indirectly, or third parties |
Yes, to Related Entities, Service Providers; Advertising Services; Events Partners; Recruiting Services; Security, Compliance, and Fraud Protection Partners; Corporate Transactions |
Yes, to Advertising and Analytics Services and Networks |
Categories of Sensitive Personal Information We Collect (California Specific) From you, directly or indirectly, or from third parties, we may collect, and have collected in the preceding 12-months, the following categories of sensitive personal information for business and commercial purposes:
|
Categories of Sensitive Personal Information |
Purposes for use and disclosure |
Source |
Disclosed for Business Purpose |
Sold or Shared |
|
Sensitive identifier (e.g., social security number, driver’s license, state identification card, or passport number) |
Processing and fulfilling transactions; Operating our business; Providing support; Eligibility for prizes and promotions; Processing employment applications; Fraud prevention and security; Legal and compliance; Corporate transactions; Notifications; and Any other purpose upon your intention, direction, or consent |
From you, directly |
Yes, to Related Entities, Service Providers; Security, Compliance, and Fraud Protection Partners; Corporate Transactions |
No |
|
Account information (e.g., account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account) |
Processing and fulfilling transactions; Operating our business; Providing support; Fraud prevention and security; Legal and compliance; Corporate transactions; Notifications; and Any other purpose upon your intention, direction, or consent |
From you, directly |
Yes, to Related Entities, Service Providers; Security, Compliance, and Fraud Protection Partners; Corporate Transactions |
No |
|
Precise geolocation (within a geographic area that is equal to or less than the area of a circle with a radius of 1,850 feet) |
Not collected |
Not applicable |
No |
No |
|
Demographic information (e.g., racial or ethnic origin, religious or philosophical beliefs, or union membership) |
Processing employment applications |
From you, directly |
Yes, to Related Entities, Service Providers; Recruiting Services; Corporate Transactions |
No |
|
Communications content (e.g., mail, email, and text messages unless the business is the intended recipient of the communication) |
Not collected |
Not applicable |
No |
No |
|
Genetic data |
Not collected |
Not applicable |
No |
No |
|
Biometric information processed for the purpose of unique identification |
Not collected |
Not applicable |
No |
No |
|
Personal information collected and analyzed concerning health |
Not collected |
Not applicable |
No |
No |
|
Personal information collected and analyzed concerning sex life or sexual orientation |
Not collected |
Not applicable |
No |
No |
Retention Period or Criteria (California Specific) We retain personal information for a period commensurate with the purposes for which the personal information was collected or obtained. For example, the criteria used to determine the retention of personal information includes any time necessary to complete a transaction or for legal and compliance, fraud prevention, or security purposes. Personal information may be retained in archival format (e.g., data backups) beyond its retention period so long as it is not subject to further access.
Personal Information of Minors (California Specific) We have no knowledge of having collected the personal information of minors under 16 years of age. Our services are not directed to children and we do not knowingly collect personal information from anyone under 16. We do not sell or share personal information of consumers we know are under 16. If we learn that we have collected such information, we will delete it and take reasonable steps to close the account. Parents or guardians who believe we may have collected information from a child can contact us at privacy@amoratidiamonds.com.
- Additional Important Information
SMS/Text Message Notifications and Mobile Marketing If you opt in, we may use your mobile phone number to send you SMS (text message) notifications and marketing messages subject to our Terms and Conditions and Mobile Terms of Service. SMS communications may be received and recorded by third parties.
Communications Recording Communications with us, including, but not limited to, communications made through our Site, online chatbot, email, phone, SMS, and other means, may be received and recorded by us and by third parties. By communicating with us, you agree to the receipt and recording of your information by us and by third parties.
Third-Party Sites, Blogs, and Social Media Our Site includes links to other websites, social media widgets, such as the Facebook “Follow Us” button, and other interactive features, blogs, and videos hosted by third parties whose privacy practices may differ from our own. When you use a link to go from our Site to an unaffiliated website, or interact with any such features, the privacy policies of those respective third parties will apply to the processing of your personal information.
Children’s Privacy. Our services are not directed to children and we do not knowingly collect personal information from anyone under 16. We do not sell or share personal information of consumers we know are under 16. If we learn that we have collected such information, we will delete it and take reasonable steps to close the account. Parents or guardians who believe we may have collected information from a child can contact us at privacy@amoratidiamonds.com.
Security of Personal Information Taking into account the nature and scope of the processing and the particular risks to personal information, we utilize reasonable technical and organizational measures to help protect personal information. Such measures include, as applicable, the Payment Card Industry Data Security Standards (PCI DSS).
Communications Preferences To opt-out of receiving email promotions from us, please follow the unsubscribe instructions in our promotional email correspondence or contact us as set forth in the section entitled "Privacy Inquiries" below. Please note that opting out of promotional communications received does not affect our non-promotional communications with you, service messages, orders placed with us, or our ongoing business relations.
- Contact Us / Privacy Inquiries
For inquiries concerning this Privacy Policy, you may contact: privacy@amoratidiamonds.com; By mail: Amorati Diamonds Inc., Attn: Legal / Privacy, 501 Union Street, STE 545 PMB 777484, Nashville, TN 37219-1876.